The Importance of Customers' Value

Value can be understood in this context to mean 'incredible worth', 'indispensable presence', 'remarkable significance' and much much more! But you get the point. At times, there could exist the confusion between what a customer values and their value and at times they could be the same but this Blog wants to focus on the customers' incredible worth. 

If you think about it, when you value something, you would prefer to never let that thing get lost or stolen. You would not choose to be careless with it. So then, why would a business treat its customers as if they have no value to them but more importantly, why do customers allow it?

As business owners, you too are customers of other brands and services, this should denote a sense of irony because you would not want to be treated the way your customers are made to feel. Now, this is not to say that the owner personally treated someone poorly but the buck must stop with them, especially when a complaint is made.

One of the many exciting ways to show your customers value is by offering them fun things to do at your expense. This can include kayaking, hiking, dinner for 2, field trips, overseas travel and much more.

How should businesses value its customers?

There are many ways to value customers, here is a short list.

• Say thank you. This simple gesture goes a very long way.

• Train staff to leverage the value you want your customers to experience.

• Do not hide or duck or shirk responsibility when a customer wishes to express dissatisfaction in a product or service. This can be seen as a weakness and at worse, cowardice. Let your customers see you as strong and reliable.

• Reward your customers

• Celebrate with your customers

• Receive feedback from your customers.

• Record feedback, seek consent to publish them

• Pleasantly surprise your customers

Thank you for taking the time to read this, we hope it contained some value for you!