Many companies place untold emphasis upon profits, yet many of them still fail. Why is that? Perhaps it could be because the systems to generate repeat buyers are missing. Or could it be that the buyers sense that they posses little value with that particular company? Is it worth it to "do what it takes" to generate the stated financial goal while trampling upon those who would create the bridge between buyers and those still yet to buy.
Don't underestimate Relationships
Sometimes customers/buyers/clients/stakeholders are not looking for the ultimate product but just to feel like they belong, like they matter. When they walk into a store or a place of business, they expect to experience that significant boost to their loyalty or visit. They want to know that their names are remembered. For many though, this is not their reality, businesses must address this if they are to survive and thrive.
Celebrate Your Differences!
Wouldn't a Happy Customer bring Profits?
The question answers itself. But seriously, why would a business want to focus heavily on profits and not on its customer/client base? An old tactic that still works today is Word of Mouth, this works a lot faster than advertising. Whether a customer had a good or bad experienced, they most likely will share it. So why not determine to please customers in a way that impresses them beyond description?!
Thanks for reading this little tidbit.
Chat soon
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