New Product/Service
Development &
Launch
includes concept creation, redesign, product campaign, product review broadcasts
Why is New Product/Service Development important to undertake?
New Product Development (NPD) is a process of moving an idea from the concept stage to the actual launch into the market. This process is also vital for survival in today’s global fast-paced business environment.
The term “new” is relative until competitors in the market launch their product. “New” no longer has longevity nor is it attack proof. Simply think about “New” movie releases, not long after the DVD can be purchased. This is a reflection of how quickly the movies’ market turns over. This is also a reflection of fast life has become. To attempt to stay ahead of the curve, movie studios try to combat the inevitable magnetic effects of streaming platforms, such as Netflix, Disney+, Hulu, Vudu, Amazon Prime and more.
What would your NPD Package contain?
Package contents
We will utilise the knowledge of your differentiators to design and present new product concepts for your approval. Here are the following steps your package will undertake
Idea Generation
We will review your existing product/service line so as to gauge our recommendations for a brilliant competitive offering.
Idea Screening
We present to you all new relevant and effective concepts for your agreement and selections.
Concept Development & Testing
Next, we will begin to create your new offerings with your input. These offerings will be presented to a chosen group of reviewers.
Market Strategy
Your new products/services will be rolled-out with appeal, dynamism and benefits & rewards for your publics.
Product Development
By comprehending your brand's objectives so as to serve your publics, we will develop the necessary products/services attributes to enable longlasting demand.
Deployment
Having established locations for launching your product offerings in your Marketing Plan, we will be with you during roll-out
Sustainability
Entering your chosen market is one thing, staying there and becoming successful is quite another. We can help you.